Not the gross. Not what showed up in the bank. The real number, after everything. Most contractors guess wrong, and not by a little. On July 29, Luke opens the books on one of his own custom jobs, live, every line.
How to pay yourself first. A wage before profit, so you're running a business, not volunteering on your own jobs.
02
The accounting concept most contractors never learn — it changes how you read every P&L from here on.
03
Why change orders are where 30 to 40% of your real profit hides, and how to stop leaving it there.
The job, by the numbers
A real $113,162 job. So what's left?
Materialsat cost
Laborevery hour, even yours
Overheadthe hidden killer
Change orderswhere profit hides
What's left for the owner?Live, July 29
Your host
Luke — opening the books.
Custom tile and masonry on Anna Maria Island and Florida's Gulf Coast. Six-figure residential work, real receipts, real crew. No stock examples and no "buy my course" energy — just one contractor, his own P&L, and 60 minutes to change how you look at your business.
Save your seat for July 29.
Bring your guess for the net profit. We'll see how close you get. Free · Live on Zoom · 4 PM ET.